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24 April 2023

Modi’s Marketing Muscle

Manjari Chatterjee Miller

If you go almost anywhere in New Delhi, India’s capital, you won’t be far from a giant poster advertising its presidency of the G-20—a group of 19 large economies plus the European Union—alongside a portrait of Prime Minister Narendra Modi. Switch on the TV or pick up a newspaper, and you’ll encounter gushing media coverage about how India’s term in charge of the group represents a moment for the country to showcase its global leadership. Recently, one of us received a mass email from a local research organization offering a training course on India’s G-20 presidency, with the promise of a formal certificate of completion.

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