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12 December 2025

Building the digital front line: Understanding big tech decision-making in Ukraine

Emma Schroeder

The war in Ukraine has seen Russia launch and sustain a full-scale invasion across the information and physical domains against a country that has embraced technological development and increased technological and geopolitical connections to the United States, Canada, and Europe. Private technology companies have provided essential and often irreplaceable support to Ukraine following Russia’s invasion in 2022 and—especially in the early months of the conflict—did so largely without a request from an allied state or payment from Ukraine.

However, more than three years on, although the private sector’s assistance in Ukraine has been well-documented, the policymaking community at large is still largely unaware of how companies decided whether and how to provide technological support to and in Ukraine. Through open research as well as interviews and roundtable discussions with various private sector and government representatives, this report posits that companies were primarily motivated by a complex combination of factors in tandem, which pulled them toward or pushed them away from support. The factors pulling companies toward cooperation were the moral clarity of the conflict, and alignment with existing business opportunities. At the same time however, among factors pushing companies away from involvement in Ukraine was the difficulty of coordinating assistance in-country, as well as the risk of Russian retaliation. Meanwhile, both sets of factors were either enhanced—or mitigated—due to various actions taken by Ukraine, allied states, and international bodies. This includes Ukrainian tech diplomacy; the development of Ukraine’s technical capabilities; aid facilitations and coordination efforts by both various groups and entities; and risk mitigation efforts undertaken by both states and private companies.

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