Andrea Cabrera, Kshipra Ajrekar
The way we search for information is undergoing one of its most significant transformations to date, a shift we will undoubtedly continue discussing in the years to come. We are entering the era of generative or conversational search, where users engage in a natural, dialogue-like interaction with an AI system that responds with complete, contextualised answers rather than a list of hyperlinks. This experience feels increasingly human, highly personalised, and remarkably efficient.
It is precisely this seamless, conversational quality that is accelerating the widespread adoption of AI-powered search. The current boom has prompted intense competition among major technology companies, each racing to offer the most capable AI solutions. The numbers speak for themselves: according to OpenAI CEO Sam Altman, ChatGPT reached 800 million weekly active users as of October 2025, while Google Gemini reports around 450 million monthly active users, according to CNBC. For many people, turning to an AI search tool is already becoming a first choice, thanks to its ability to synthesise information instantly and significantly reduce the time spent navigating traditional search engines.
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