The US military needs more advanced generative AI tools to keep pace with Russia and China in the realm of online influence and information warfare, a Pentagon-backed study has revealed.Generative AI could give US forces a critical edge in influence campaigns, an area where rivals are already operating at a scale the Pentagon struggles to match, according to research published by California-based nonprofit policy think tank RAND Corporation.It emphasized that America could fall even further behind if it fails to adopt the tech at scale.
To assess current efforts, RAND consulted a small group of subject-matter experts, industry leaders, and other government researchers. It also hosted a workshop with influence-focused units to identify their operational and tactical needs for AI.Funding, Coordination Needed The study found that the Pentagon must overcome a serious lack of investment and coordination to stay competitive. Stronger collaboration among stakeholders could bolster tech procurement and long-term sustainment, it said.
Moreover, the paper said buying and fielding generative AI will require a smarter, more flexible approach, along with a plan to keep those tools running across joint and mission-specific teams.Already, multiple organizations are acquiring duplicative tools, leading to redundancies in investments,” RAND said.The cost of sustainment activities over the life cycle (routine maintenance, upgrades for improved capability, changes for interoperability) makes this need for coordination even more imperative to meet.”
The study highlighted that generative AI is a tool, not a standalone solution, for addressing challenges in influence operations, from planning and analysis to measuring impact.While influence ops are often associated with multimedia messaging, RAND said AI’s true potential lies in supporting campaign planning, decision-making, and real-time assessments.
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