16 July 2025

PERSPECTIVE: Disinformation 2.0: Deepfakes Hit the Frontlines of Global Influence Ops

Tom Sefton-Collins

State-backed actors and disinformation-for-hire networks are already using deepfakes in real operations. The tools are public, the threat is active and we are not ready.
We’ve Entered a New Phase of Information Warfare

We are now operating in a world where seeing is no longer believing. State-backed actors and disinformation-for-hire networks are already using deepfakes in real operations. The tools are public, the threat is active, and we are not ready. State actors and disinformation-for-hire groups are actively deploying deepfakes, not just as test cases, but as real tools in live operations.

These are not future threats. They are present-day capabilities, and they are accelerating.

You may have spotted some; however, it is worth remembering that you probably weren’t the target audience. The target audience has already observed it, reacted, and moved on. Recent examples from Russia/Ukraine and Iran/Israel have demonstrated the pace and capability available to every information actor.

The Toolkit is Public, and That’s the Problem

You no longer need a cyber lab or state-level funding to create a deepfake. Tools like DeepFaceLab and Avatarify are being used in real-world campaigns, and complete tutorials are readily available. Pre-trained models, plug-and-play workflows, and community support all exist in plain sight.

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