2 May 2024

Why Indians Want Modi Again: Understanding the BJP’s Popularity

Akhilesh Pillalamarri

India has begun voting in its seven-phase general elections. The ruling Bharatiya Janata Party (BJP) is widely expected to return to power in an electoral process that most international observers deem to be free and fair, despite some allegations to the contrary.

Prime Minister Narendra Modi of the BJP is extremely popular in India. He is, in fact, the world’s most popular elected leader, with 75 percent of Indians approving of his performance in March 2024. Opinion polls show the BJP-led National Democratic Alliance (NDA) headed for a major victory and a third term in power: a recent survey conducted by ABP News-CVoter projected that the NDA would win 373 out of 543 contested seats in the Lok Sabha, with 46.6 percent of the vote. The opposition Congress-led Indian National Developmental Inclusive Alliance (INDIA) is projected to win 155 seats with 39.8 percent of the vote.

It is strange, then, that much of coverage of India’s election in the West is focused on concerns about the alleged ill-health of India’s democracy, despite the fact that a healthy contest is about to occur, in which the opposition is projected to get only a few percentage points less of the popular vote than the incumbent.

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