by Felix Richter, Statista.com
-- this post authored by Dyfed Loesche
The internet confronts news publishers directly with user preferences.
Accordingly, there has been a shift away from what editor's think should interest readers to what consumers really want to see, hear and read on the news.
This of course infringes on long-standing self-conceptions of many journalists, who like to think of themselves as gatekeepers who choose the important over the negligible.
According to US news consumers, publishers still aren't bothered enough about a reader-first approach. A poll for Digital Content Next conducted by Morning Consult concludes that most users think editors still have the upper hand in choosing what is presented. 36 per cent of those asked thought that in traditional media editors still are the prime gatekeepers, compared to 23 per cent for social media. Overall, whether it's traditional media or social media, consumers want more say in what's presented to them.
This chart was published by FIPP
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