Henri Astier
When Tim Davie took over as director general of the British Broadcasting Corporation (BBC) in September 2020, he called for “a radical shift in our focus from the internal to the external, to focus on those we serve: the public.”
Announcing an end to navel-gazing was a remarkable act of contrition for the UK’s public broadcaster. It was prompted by Davie’s concern that on current trends the BBC “will not feel indispensable enough to all our audience.” In an effort to avert a fatal slide into irrelevance, he promised to create “an organization that is much more representative of the UK as a whole”: one that is 50% women, 20% ethnic minority and 12% disabled.
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