Professor Emeritus Col. James Martin (ret.)
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Gen. Maxwell R. Thurman is the subject of a forthcoming book, "How the Army Saved Itself: Maxwell R. Thurman and the Army's Post-Vietnam Metamorphosis." Thurman helped lead an Army in transition post-Vietnam from a draft to all-volunteer force. (Army)
In December 2022, the Army announced its plan to market for new recruits with an old slogan–”Be All You Can Be.” This slogan was successfully used in Army advertising from about 1981 to 2001. Developed under the auspices of Gen. Maxwell Reid Thurman, history has not fully recognized Thurman’s numerous accomplishments, including his role as the principal architect of the all-volunteer Army.
On February 18, 2023, the Army Heritage & Education Center in Carlisle, Pennsylvania, the nation’s premier resource for the study of the Army’s heritage, hosted an important documents transfer ceremony intended to help further the understanding and recognition of Thurman’s military career and his many accomplishments across a wide array of critical staff and command assignments.
The document transfer included more than 500 pages of interview transcripts and the 17 original tape recordings from interviews conducted by Dr. Faris Russell Kirkland with Thurman sometime between late 1993 to shortly before the general’s death in late 1995.
Known by the nickname “Mad Max,” due to his image as a workaholic, Thurman was considered an exceptional senior leader and had a widespread reputation as a brilliant conceptual thinker, master organizer, and strategic systems manager. His Army legacy is defined by his important contributions during the 1970s and 1980s in shaping and establishing a sea change in the Army’s notion of training, leadership/leader development, and procurement/logistics.
The recruiting slogan “Be all you can be” is but one hallmark of Thurman’s career and service to his country.