Devika Rao
Digital addiction is a broad term for unhealthy behaviors related to spending too much time on the internet, in particular when a person cannot stop these behaviors despite experiencing negative consequences. The addiction can take many forms and is becoming more common.
The basics
Digital addiction can come in many forms, including excessive interaction with social media, internet gaming, online gambling, online shopping and online pornography. As with gambling and pornography, the internet can amplify addictions by increasing accessibility. Some people can be especially vulnerable to falling into digital addiction, like “those with high levels of internet use for socialization, education and entertainment,” said Psychiatry.org.
Those who struggle with digital addiction may “compulsively” feel the urge to check notifications or need to “spend increasing amounts of time online to achieve satisfaction,” said Northwestern Medicine. They may also tend to lose track of time while on the internet and feel “restless, moody, depressed or irritable” when attempting to cut back on phone or internet usage.
It is not surprising that the internet has become so addictive. After all, it was designed that way. Many social media apps use what is called the Hook Model to keep users on their apps. In this model, the app will first trigger a person to interact, like with a notification. This, in turn, will prompt someone to enter the app. Then, the app will use a variable reward system to prompt a user to remain there. “Even if users open a social media app because of a notification, they’ll likely engage with other parts of the app as they seek additional rewards,” like endless scrolling content, said ADDitude. In a vicious circle, the users will like, save and share content that gives the app’s algorithm knowledge about what keeps them hooked.
Another way websites and apps keep people hooked is through gamification, which turns internet interactions into a game. Social media is not the only area of the internet using gamifying techniques; online shopping also employs the method. The way the shopping app Temu prices and promotes products is “deliberate,” with the company “pushing the exact consumer psychology buttons necessary to keep shoppers shopping,” said the BBC. “Customers are encouraged to keep shopping with the introduction of bonuses and coupons that mimic the rewards you might accumulate in a video game.”
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