Greta Thunberg recently emerged from the cultural wilderness to board a boat destined for Gaza. Clutching a microphone, tears running down her face, she announced that she was there to raise “international awareness”. Cameras clicked, the Palestinian flag fluttered, and the sea swallowed the horizon. To some, it was courage.
To others, a shameless stunt. But for anyone who’s been watching closely, this was the final contortion of dissent into something pre-packaged and painfully self-serving.
Let me be very clear. One doesn’t need to defend Israel to find this spectacle deeply absurd. Greta has not grown into a mature moral voice. She has grown into a mascot for curated outrage.
She went from lecturing world leaders at Davos to waving flags on a boat with a French MEP and a Game of Thrones actor. And for what? To revive a dying brand. To stay visible in a culture that feeds on attention but chokes on complexity.
Greta’s climate crusade was always built on alarmism over nuance, emotion over understanding. Now that the panic has faded, she’s scrambling for a new stage. Gaza just happens to be the loudest one available.
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