Dinny McMahon
When China’s property market collapsed in 2021, its leaders scrambled to find a new driver of economic growth to replace housing construction. More investment in infrastructure, which had powered much of the country’s boom for decades, wasn’t an option: the population was peaking, and a collapse in land sales meant that local authorities lacked the funds to spend on new airports and eight-lane highways. Nor could Beijing rely on more exports. China was already the world’s biggest exporter, and with labor and land costs rising the world’s factory no longer had as significant a cost advantage for cheap goods.
That left consumption. Economists have long noted that household consumption in China contributes relatively little to economic activity compared with other countries. In 2024, according to World Bank data, consumption was only 40 percent of China’s GDP, about 20 percentage points below the global average. A policy focused on lifting household spending to the level of South Korea (48 percent) or Japan (55 percent in 2022) could drive growth for decades.
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