SWJ Blog Post | July 11, 2014
Doug Bernard
Voice of America
It can be difficult to remember a time when social networks like Twitter, YouTube and Facebook weren’t always with us, humming along in the background and linking us to the rest of the world. But in fact they’re not even a decade old, and mobile devices like smartphones – where they increasingly live – are even newer than that.
Yet in a short span of time, insurgent groups, political organizations and governments have all rapidly adopted social media platforms to press their case, confuse their opponents, seize world attention and gain advantage over their adversaries.
At present in conflicts from Iraq to Ukraine, from skirmishes in the South China Sea to civilian protests in Venezuela, social media has become a key tool for leveraging money, recruits, opinion and potentially, even victory.
Each new conflict is providing new learning experiences about what’s possible, and what works best. And like any tool, social media have all sorts of positive and negative uses. That said, several analysts VOA recently spoke with suggest that, at least at present, the extremists seem to have the upper hand in wielding their new-found digital power.
“More Sophisticated Than Any Group Before”
The recent images from Iraq have become as familiar as they are unsettling.
From the start of their effort to seize territory in Syria and Iraq by force, the Islamic State in Iraq and the Levant, or ISIL, has also waged a heated social media campaign that surprised many analysts for its sophistication and effectiveness.
Earlier this year, as militant fighters swept through Western Iraq, ISIL’s social media updates reflected the brutality of the conflict. With tweets, bloody photos on Instagram and graphic videos posted on various sites, ISIL portrayed itself as an unsparing foe intent on shooting, decapitating and otherwise executing as many opponents as possible.
Which makes ISIL’s most recent videos all the more surprising.
In one, a smiling shopkeeper, his store filled with produce and bustling with customers, happily tells us how smoothly everything is going. In another, a giggling group of children crowd around ISIL fighters handing out cotton candy and ice cream, bouncing the children on their shoulders. In yet others, temporarily removed from the web, ISIL fighters cannonball into a river and engage in a pickup snowball fight.
“The message is ‘Look how evil we are! We’re just having a snowball fight, come on down and join the party!’” says Cori Dauber, professor of communications studies at the University of North Carolina – Chapel Hill.
“I’ve been looking at their longer videos,” she told VOA. “I would say that they are, by an order of magnitude, more sophisticated than any group that has come before.”
Dauber studies the use of images by extremist groups in propaganda, and recently authored the book “YouTube Wars.” Appearing on a recent taping of VOA’s “Encounter” program, she said that terrorists have always been among the first adopters of new technologies.
“And that’s been true of digital technologies as well,” she said. “YouTube, Twitter, Instagram; they are incredibly creative in their use of those technologies and they use them to recruit, to fundraise, to spread their message.”