Ryan Broderick
SÃO PAULO, Brazil — From the balcony of BuzzFeed’s São Paulo office right now, you can hear screams of “Ele Não” echoing through the city’s winding avenues. It’s the same phrase I’ve seen graffitied all over the city this month. The same one I heard chanted from restaurants and bars all afternoon. It means “not him” — him being Bolsonaro. But his victory tonight isn’t a surprise. He’s just one more product of the strange new forces that dictate the very fabric of our lives.
It’s been a decade since I first felt like something was changing about the way we interact with the internet. In 2010, as a young news intern for a now-defunct website called the Awl, one of the first pieces I ever pitched was an explainer about why 4chan trolls were trying to take the also now-defunct website Gawker off the internet via a distributed denial of service (DDOS) attack. It was a world I knew. I was a 19-year-old who spent most of my time doing what we now recognize as “shitposting.” It was the beginning of an era where our old ideas about information, privacy, politics, and culture were beginning to warp.


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