29 September 2021

Combating Foreign Disinformation on Social Media

Raphael S. Cohen, Nathan Beauchamp-Mustafaga, Joe Cheravitch

How are state adversaries using disinformation on social media to advance their interests? What does the Joint Force—and the U.S. Air Force (USAF) in particular—need to be prepared to do in response? Drawing on a host of different primary and secondary sources and more than 150 original interviews from across the U.S. government, the joint force, industry, civil society, and subject-matter experts from nine countries around the world, researchers examined how China, Russia, and North Korea have used disinformation on social media and what the United States and its allies and partners are doing in response. The authors found that disinformation campaigns on social media may be more nuanced than they are commonly portrayed. Still, much of the response to disinformation remains ad hoc and uncoordinated. Disinformation campaigns on social media will likely increase over the coming decade, but it remains unclear who has the competitive edge in this race; disinformation techniques and countermeasures are evolving at the same time. This overview of a multi-volume series presents recommendations to better prepare for this new age of communications warfare.

Key Findings

Disinformation campaigns on social media might be more nuanced than commonly portrayed
Russia and Iran have used this tactic abroad more than China and North Korea have.

State-led disinformation campaigns on social media are a relatively recent phenomenon.

The campaigns can intimidate, divide, and discredit, but there is limited evidence that they can change strongly held beliefs.

Smaller, locally popular social media platforms could be at higher risk of disinformation than larger, mainstream ones.

Disinformation campaigns on social media have clearly notched operational successes, but their strategic impact is less certain.

Disinformation campaigns on social media will likely increase over the coming decade.

Much of the response to disinformation remains ad hoc and uncoordinated

The U.S. government's lead for countering disinformation, the Department of State's Global Engagement Center, lacks the necessary political and institutional clout to direct a coordinated effort.

The joint force's efforts to man, train, and equip forces for counter-disinformation remain ad hoc and service-dependent.

Allies and partners have tried other countermeasures, mostly with ambiguous effects.

Industry—particularly after the 2016 election interference—has made an active effort to counter disinformation, but companies' responses are shaped by their business models.

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