The signal and the noise: How media fragmentation is changing politics and what governments need to do to adapt

Sam Freedman

Source Link

Blaming “comms” for an organisation’s struggles is always a misdiagnosis. It’s impossible to resolve fundamental contradictions in strategy, or cover up the inadequacy of a product, by writing a better press release. The same is true of government. Keir Starmer isn’t in trouble because he can’t find the right Director of Communications but because he isn’t clear on what he wants to do or why.

But even when the government does have something to say it can’t get anyone to pay attention. Many of their policies, from a higher minimum wage to improved employee rights and rail nationalisation, poll well individually but few voters give the government any credit for doing them, if they’ve noticed at all.