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14 January 2017

Infographic Of The Day: How Much Is Your Personal Data Worth


In a world where big data reigns supreme, sources of highly detailed and granular information can be very valuable to companies.

But what if that information is about you?

The Price of Personal Data

The following infographic from MBA@UNC looks at the business of data brokers, how they get their data, and what they sell it for.

It also puts a price tag on what users are willing to “pay” to not have their data collected. 

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