BY RACHEL LU
APRIL 22, 2015
A start-up frenzy has gripped China. The smell of money is in the air, and inspirational rags-to-riches stories are seemingly everywhere. Texts abound purporting to teach the dark magic of successful entrepreneurship; Chinese online bookseller Dangdang.com lists more than 27,000 titles featuring the keyword “start-up,” while the same search on Amazon turned up just under 12,000. Some of those stories are already household lore. The top start-up book on Dangdang is called Never Give Up — 24 Lessons for Entrepreneurs from Jack Ma. Ma, the founder of Alibaba and China’s richest man worth something like $21.8 billion, began his career as an English teacher making $12 a month. An entire genre, known aschenggongxue, which literally means “success-ology,” takes up a large swath of the stuffed self-help sections in Chinese bookstores.
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