14 March 2026

To What End? When Technology and Media Seduce Politicians Into Taking Military Action

Matthew Ford

Over the last few months we have seen how hyperconnected the contemporary battlefield has become. Civilian technologies, media platforms, and data infrastructures are now deeply entangled with military operations. This is reshaping the conduct of war, seducing us into focusing on media spectacle and in the process revealing something about strategy making in digitally integrated contexts.

On Friday (6 March 2026), the White House defined victory against Iran as the moment when the President “determines Iran no longer poses a threat to the US”. Victory didn’t involve a formal surrender. It was to be decided by the President himself. By Monday (9 March 2026), with oil prices surging, voters getting worried and threats to the economy mounting, the President declared that “I think the war is very complete, pretty much” before stepping back and saying, “we haven’t won enough”.

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