Leonid Ragozin
Ukrainian President Volodymyr Zelenskyy’s artistic skills have earned him the reputation of a public relations genius acknowledged by both friends and foes. United States President Donald Trump, who has openly attacked him in public, famously called the Ukrainian leader “the greatest salesman on Earth”. A much more sympathetic voice, New York Times columnist David French, has recently portrayed Zelenskyy as “the new leader of free world”.
But Zelenskyy’s PR genius can do very little when it comes to changing the dynamics of the battlefield in the Russia-Ukraine war. In recent weeks, his administration and allies have tried hard to create the impression that the war might be approaching a turning point. But realities on the ground tell a different story.
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