28 April 2026

What to learn from Iran’s outperformance in its meme war with the US

Meg Tapia

Iran has suffered greatly from US bombing, but it has been outmanoeuvring the superpower in the information domain.

Each of the two countries is using internet culture against the other during hostilities that began on 28 February, but Iran’s meme warfare is stronger. It is strategically coherent, well targeted and culturally universal. Iran has integrated state messaging with organic content, driving attribution uncertainty, which is itself a strategic asset.

Iran’s superior online technique is a defining, frontier warfighting function that is exposing the limits of the raw volume of the US approach.

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