Zuri Linetsky
China has a soft-power problem—especially among its neighbours in Asia. New data collected by my organization, the Eurasia Group Foundation, demonstrates that many people in Singapore, the Philippines, and South Korea have unfavourable views of China’s soft power. While about three-quarters of people surveyed reported favourable views of U.S. soft power (a composite measure of views of the United States, its culture, its system of government, and its influence over the past five years), just over one-third said they had similarly favourable views of Chinese soft power. This is a concrete problem for Beijing because, in the Philippines and South Korea, it contributes to policy changes that conflict with China’s objectives.
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