25 July 2026

Ukrainian drones hit more sites of Russian online giant retailer Wildberries

BBC  |  Dan Sales, Paul Brown, Vitaly Shevchenko

Ukrainian drone strikes targeted Wildberries logistics hubs in Krasnodar and Nevinnomyssk overnight, killing one person and injuring 14 others in a bid to disrupt Russian military supply chains. The attacks mark the second major strike against the retail giant in four days, following earlier raids in central Russia that killed eight people.

These commercial distribution facilities allegedly serve as critical nodes for dual-use goods, including drone components, navigation equipment, and body armour purchased by Russian volunteer networks. By targeting the e-commerce platform, Kyiv aims to choke the informal procurement pipelines that bypass formal state defence acquisition channels. The resulting destruction of warehouses and inventory has severely disrupted small and mid-sized Russian enterprises, stoking domestic economic anxiety and angering independent merchants who rely on the marketplace for their livelihoods. This campaign signals a systematic expansion of Ukrainian deep-strike operations targeting Russia's dual-use commercial infrastructure.

Comment
The targeting of Wildberries facilities in Krasnodar and Nevinnomyssk reveals the growing military utility of civilian e-commerce networks in sustaining Russian frontline operations. By utilising these marketplaces for dual-use electronics, Russian volunteer networks bypass state procurement bottlenecks. Kyiv's interdiction of these hubs demonstrates a deliberate shift toward disrupting the decentralised commercial nodes feeding Russia's attrition-based warfare. This campaign exposes the acute vulnerability of Russia's domestic retail infrastructure when co-opted to support the Kremlin's war effort.

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