United States President Donald Trump signed an executive order directing federal agencies to replace the terms artificial intelligence and AI with super intelligence and SI in all official communications. The directive formalises a rebrand first launched at the United Nations General Assembly where the American leader argued that calling the technology artificial made it sound fake.
White House officials asserted that frontier systems have moved past merely automating human capabilities, aligning the nomenclature shift with a broader push to accelerate domestic technological growth rather than pace model development over safety concerns. California Governor Gavin Newsom rejected the semantic change for state agencies, warning it distracts from emerging security risks. Meanwhile, Beijing adopted a cautious approach, with officials noting that while the rebrand is viewed as an idiosyncratic preference, diplomatic channels will nevertheless accommodate the new terminology.
Executive directives forcing nomenclature changes across federal agencies such as the Department of Energy or the National Institute of Standards and Technology rarely alter underlying hardware bottlenecks or compute scaling limits. Meta Platforms previously restructured divisions under branding like Meta Superintelligence Labs without shifting frontier training cluster constraints or mitigating power grid demands. Consequently, the executive order on SI alters bureaucratic compliance protocols while leaving the primary semiconductor supply chains and data centre power deficits unaddressed.
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