This research examines the challenges governments face in applying strategic communications principles to daily decisions, policies, and public engagement, and suggests ways to overcome these difficulties. It defines strategic communications as a holistic approach to communication, based on values and interests, that encompasses everything done or said to achieve objectives in a contested environment.
Based on interviews with experts and practitioners from NATO governments and existing research, the report proposes the LOGIC-C framework. This simple organizational model aims to help governments communicate more effectively by providing a structured approach. The 42-page report, published in 2026 with ISBN 978-9934-619-68-7, offers a detailed guide for enhancing governmental communication strategies and improving public engagement in complex information environments, ultimately aiming for more coherent and impactful messaging.
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