By Charlie Winter
Two years ago, the Islamic State published a video about its propaganda operations. The 12-minute clip, which was produced by its Wilayat Salahuddin Media Office, celebrated strategic communication in a manner that was unprecedented. It framed offensive and defensive “information jihad” as an aspect of the Islamic State’s warfare that was easily as important as any of the material battles it was waging at the time.
The video wasn’t just interesting because of its hyperbolic exaltation of propaganda—there was something else, too. Right at its outset, a young man—one of the Islamic State’s media officials—was shown casting his eyes over a pocket-sized booklet titled Media Operative, You Are a Mujahid, Too. It was the self-proclaimed caliphate’s field guide for information warfare, a document that I’d heard rumours about, but never actually seen. After this video finally confirmed its existence, I spent months trawling through encrypted chatrooms and password-protected forums looking for it, but to no avail. Until, that is, 2016, when its second edition finally appeared on of the Islamic State channels I monitor on Telegram.




