27 May 2025

Trump reignites tensions with EU tariff threats

Michael Race & Natalie Sherman

US President Donald Trump reignited trade tensions on Friday, threatening a 50% tariff on all goods sent to the United States from the European Union.

He also warned Apple that he would impose a 25% import tax "at least" on iPhones not manufactured in America, later widening the threat to any smartphone.

The warning against the EU came just hours before the two sides were set to have trade talks. Trump last month announced a 20% tariff on most EU goods, but had halved it to 10% until 8 July to allow time for negotiations.

In a statement after the talks, the EU said it remained committed to securing a deal, while warning again that it was prepared to retaliate.

"EU-US trade is unmatched & must be guided by mutual respect, not threats," European Union Trade Commissioner Maroš Šefčovič wrote on social media. "We stand ready to defend our interests."

In remarks to reporters at the White House on Friday afternoon, Trump expressed impatience with the pace of negotiations, saying his plan to raise tariffs on 1 June was set.

"I'm not looking for a deal - we've set the deal," he added, before immediately adding that a big investment in the US by a European company might make him open to a delay.

"We're going to see what happens but right now it's going on on June 1st," he said.

Analysts said it remained to be seen whether Trump's rhetoric would turn into reality.

Trade expert Aslak Berg from the Centre for European Reform told the BBC that he thought Trump's post was intended to increase leverage ahead of the negotiations.

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